Intellectual Property Update: Industry Guidelines on Social Media Disclosures

The Word of Mouth Marketing Association (WOMMA) has issued guidelines for “ethical word of mouth advertising,” which entails disclosures of “material connections” between companies and the parties who communicate about their products through social media. The WOMMA Guidelines are intended to provide companies and their marketers with a better sense of how to comply with Endorsement and Testimonial Guidelines issued by the Federal Trade Commission in 2009.

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