Artificial Intelligence
Artificial intelligence is transforming how companies create, communicate, operate, and compete. As organizations adopt AI tools to enhance creativity, efficiency, and scalability, they face a rapidly evolving legal landscape involving privacy, employment, commercial contracting, intellectual property, consumer protection, publicity rights, synthetic content, and regulatory compliance.
Coblentz advises clients on the legal and business risks associated with developing and utilizing AI technologies. Our cross-disciplinary team helps clients evaluate AI use cases, negotiate AI-related contract provisions, develop internal governance policies and practices, assess legal obligations and regulatory compliance, and manage risks associated with AI-generated and AI-assisted content and the development and deployment of AI products and services.
We provide practical, business-minded guidance to leadership teams, legal departments, creative teams, human resources professionals, and operations teams seeking to use AI responsibly while protecting company assets, client data, brand reputation, and commercial relationships.
Our team advises clients on:
- Drafting and negotiating AI-specific provisions in various types of commercial agreements (e.g., MSAs, DPAs, and SOWs)
- Advising on model training prohibitions (e.g., restricting vendors from training AI on client data or using gen AI to generate creative content used in deliverables)
- Including provisions addressing AI attribution, authorship, and IP clauses (e.g., human review requirements, authorship disclaimers)
- Drafting client opt-in/opt-out provisions for use of AI in service delivery
- Renegotiating legacy contracts to incorporate AI disclosure and restriction terms
- Structuring representation and warranty and indemnity provisions relating to AI-generated content
- Reviewing and revising third-party vendor terms to ensure compliance with client-specific AI use policies
- Developing AI use policies and statements (both internal and external)
- Creating AI governance frameworks
- Designing approval workflows for AI-generated or AI-assisted work
- Creating AI tool inventories and disclosures for external transparency and internal compliance
- Drafting employee guidance documents covering ethical and compliant AI use
- Advising on risk allocation and policy exceptions involving AI-generated deliverables
- Supporting policy implementation and rollout across legal, creative, and operational teams
- Advising on FTC AI-related guidance and compliance implications
- Assessing EU AI Act readiness and related risk classification for various tools
- Evaluating California AG/CPRA implications of AI in marketing, profiling, and personalization
- Providing risk analyses regarding rights of publicity, copyright, and ownership in AI-generated assets
- Assessing and advising on false advertising risks tied to generative AI enhancements in visual and media deliverables
- Navigating compliance with evolving US state AI laws for AI product development and deployment
- Presenting to leadership teams and general counsel on legal trends and frameworks for responsible AI use
- Creating educational briefings for creatives and operations teams to address legal considerations in prompt crafting and tool selection
- Providing strategic counsel on positioning around AI in client communications
- Participating in cross-functional strategy sessions to align legal, marketing, and operations on AI messaging
- Counseling on brand reputation risks associated with visible or undisclosed AI use
- “AI, Influencers, and Liability: What Marketing Agencies Need to Know Before Deploying AI Tools,” June 15, 2026
- “AI Privacy and Regulation Update,” May 20, 2026
- “2026 Spring Privacy Report,” May 19, 2026
- “It’s Okay to Say No to AI Notetaking and Meeting Recordings (And Yes—They Do Need to Ask),” November 11, 2025
- “Navigating the Shifting AI Landscape: What U.S. Businesses Need to Know in 2025,” August 19, 2025
- “2025 Mid-Year Privacy Report,” August 19, 2025
- “New California Regulations Regarding AI Use in Hiring and Employment,” August 7, 2025
- “California Assembly Weighs Nation’s Broadest AI-Driven Workplace Surveillance Bill: AB 1221 Raises the Bar, and the Stakes, for Employers,” May 21, 2025
