The Art and Business of Crafting Beer
Challenges of building your brand and getting to market
Wednesday, April 29, 2015 | 6:30 p.m. – 8:30 p.m.
Creating a successful craft beer brewery requires mastery of an elusive combination of skills: artistry and creativity, combined with business acumen and legal knowledge. Join us for a lively discussion on the art and business of craft beer. Our panel will discuss the challenges of starting your brewery and getting your product to market.
Place:
Fieldwork Brewing Company
1160 Sixth Street, Berkeley (corner of Sixth and Harrison)
RSVP:
This is a complimentary program. Space is limited.
Please RSVP by April 17 to events@coblentzlaw.com
Topics will include:
Challenges of launching your brand
Legal issues faced when building brand recognition
Growing distribution and building sales regionally
Scaling for growth and building your company in a competitive market
Enjoy Fieldwork beer and savory pub-style pies from the Pie Shop in Oakland. A brief tour of the brewery will be available.
Panelists:
Barry Braden, Co-owner and Founder, Fieldwork Brewing Company
Todd Franck, Director of Sales and Marketing, Brand Manager, Craft & Specialty, Bay Area Beverage Company
Shaun O’Sullivan, Co-owner and Founder, 21st Amendment Brewery
Moderated by:
Karen Frank, Partner, Food & Beverage practice group, Coblentz Patch Duffy & Bass LLP
Steven Donaldson, Principal/Founder, Radiant Brands
Sponsors:
Coblentz Patch Duffy & Bass LLP
Radiant Brands