The Art and Business of Crafting Beer

Challenges of building your brand and getting to market

Wednesday, April 29, 2015  | 6:30 p.m. – 8:30 p.m.

Creating a successful craft beer brewery requires mastery of an elusive combination of skills: artistry and creativity, combined with business acumen and legal knowledge. Join us for a lively discussion on the art and business of craft beer. Our panel will discuss the challenges of starting your brewery and getting your product to market.

Fieldwork Brewing Company
1160 Sixth Street, Berkeley (corner of Sixth and Harrison)

This is a complimentary program. Space is limited.
Please RSVP by April 17 to

Topics will include:
Challenges of launching your brand
Legal issues faced when building brand recognition
Growing distribution and building sales regionally
Scaling for growth and building your company in a competitive market

Enjoy Fieldwork beer and savory pub-style pies from the Pie Shop in Oakland. A brief tour of the brewery will be available.

Barry Braden, Co-owner and Founder, Fieldwork Brewing Company
Todd Franck, Director of Sales and Marketing, Brand Manager, Craft & Specialty, Bay Area Beverage Company
Shaun O’Sullivan, Co-owner and Founder, 21st Amendment Brewery

Moderated by:
Karen Frank, Partner, Food & Beverage practice group, Coblentz Patch Duffy & Bass LLP
Steven Donaldson, Principal/Founder, Radiant Brands

Coblentz Patch Duffy & Bass LLP
Radiant Brands

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